23-yrs-old Dairo Damilola Opeyemi who hails from Ibadan, Oyo State is the young Chief Executive Officer of Autofactorng, redefining auto-parts business in Nigeria.
In a country where buyers culturally show an overwhelming distrust of salesmen in the automotive industry, Dairo's innovative platform sells genuine auto-parts at affordable prices and delivers it to client's doorsteps nationwide with warranties on every item sold is no doubt a breath of fresh air to car users.
The young CEO's rise to becoming a nationwide auto-parts supplier in less than a year of establishing his firm is based largely on his passionate ingenuity to provide car users in the country with genuine alternative to both sub-standard and fairly used auto-parts, 'Tokunbo' which overtime leaves buyers cheated and unsatisfied.
After graduating from Bowen University in 2012 where he studied Physics and Solar Energy , Dairo who said he has always had a flare for cars ventured into the automotive industry in Nigeria by providing solutions in the aspect of car body repairs and painting."Like every other graduate, the next point of call for me after leaving school is to get engaged in a job but I know there is actually none waiting out there for me. So I went for a three months training session in a work shop on car painting and body repair after which I proceeded to doing the business itself and this noble step is what eventually led to the idea of 'Autofactorng'.
Reminiscing on the challenges encountered starting the business, he said, "One of the predominant challenges we faced was designing the exact website that best answer our audience needs as well as offer them more services than what is obtainable in the market we find ourselves.
Also, getting suppliers who stocks genuine car parts was equally tasking because hardly can you find a one-stop-shop for all car parts, especially when an average car uses over 30,000 parts. Creating awareness about the website and building trust was also an issue, despite the fact that most car users don't trust their mechanics, they still believes it is better to stay with them than patronize a totally new approach to solving car related problems. But we have been able to win clients overtime by rendering quality services."
Asked if he has a special business philosophy or formula? "I believe strongly in the acronym, P.O.P, which stands for Perseverance, Optimism and Positivism, this 3 keys will see a start-up through difficult stages which of course are inevitable in starting up any kind of business in Nigeria
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