Six Reseans why you need to brand your small Business

Six Reseans why you need to brand your small Business
Deluxe

Beyond just a memorable logo, good branding increases the
value of a company, provides employees with direction and
motivation, and makes acquiring new customers easier. So
what exactly is a brand?
The short answer is: everything.
A brand represents the sum of people’s perception of a
company’s customer service, reputation, advertising, and logo.
When all of these parts of the business are working well, the
overall brand tends to be healthy. On the flip side, we all
probably know a company that offers excellent products or
services, but has a tarnished brand due to poor customer
service.
Let’s take a look at the important ways a strong brand impacts
your business:
1. Branding Improves Recognition
One of major components of your brand is your logo. Think of
how we instantly recognize the golden arches of McDonalds or
the simple, but powerful eagle of the USPS. As the “face” of a
company, logo design is critical because that simple graphic
will be on every piece of correspondence and advertising. A
professional logo design is simple enough to be memorable,
but powerful enough to give the desired impression of your
company.
2. Branding Creates Trust
A professional appearance builds credibility and trust. People
are more likely to purchase from a business that appears
polished and legitimate. Emotional reactions are hardwired
into our brains, and those reactions are very real influencers.
3. Branding Supports Advertising
Advertising is another component of your brand. Both the
medium chosen and demographic targeted for advertisements
builds a brand. Too narrow an advertising focus, and a
company risks being “pigeon holed” and losing their ability to
expand into new markets. Too broad a focus, and the
company fails to create a definable impression of the
company in the minds of would be customers.
4. Branding Builds Financial Value
Companies who publicly trade on a stock exchange are valued
at many times the actual hard assets of the company. Much of
this value is due to the branding of the company. A strong
brand usually guarantees future business. Whether a company
is in the position to borrow funds for expansion or rolling out
to an IPO, being perceived as more valuable will make the
process advantageous for the owner of the company. The
greater a company’s devotion to build its brand value, the
better the financial return from its efforts.
5. Branding Inspires Employees
Many employees need more than just work— they need
something to work toward. When employees understand your
mission and reason for being, they are more likely to feel that
same pride and work in the same direction to achieve the
goals you have set. Having a strong brand is like turning the
company logo into a flag the rest of the company can rally
around.
6. Branding Generates New Customers
Branding enables your company to get referral business. Would
it be possible for you to tell a friend about the new shoes you
love if you couldn’t remember the brand? A large reason
‘brand’ is the word used for this concept is that the goal is an
indelible impression. As the most profitable advertising
source, word of mouth referrals are only possible in a situation
where your company has delivered a memorable experience
with your customer.
The most profitable companies, small and large, have a single
thing in common. They have established themselves as a
leader in their particular industry by building a strong brand.